Detailed Advertising Policy
This policy was last updated on Nov 25, 2007.
We have prepared a Detailed Advertising Policy to describe to you the relationship between Pure Know How Inc. and its Pure Partners.
Pure Partners
Pure Partners are advertisers and sponsors that can purchase advertising or sponsor content in the Pure Know How weekly e-bulletin or on the website. We may obtain revenues for specific advertising and sponsorship content including e-bulletin sponsorship, affiliate marketing and web advertising revenue. Specific educational or promotional events may also provide revenue for Pure Know How Inc.
Pure Know How maintains a clear separation between editorial and advertising processes and decision making. Current or potential sponsors may not dictate the form or substance of the editorial content appearing on the website or e-bulletins. We will clearly distinguish the Pure Know How editorial content, using identifying words, design and placement. Our website and weekly e-bulletins will be designed to avoid confusion between advertising and our editorial content. We reserve the right to require revision or reject advertising materials that tend to obscure the distinction between editorial and advertising content.
Pure Know How has the sole discretion for determining the types of advertising and sponsorship that will be accepted and displayed. Our acceptance of an advertisement is not necessarily considered an endorsement for the products advertised or for the company. Although, let's face it – we will look for advertisers and sponsors that have values and/or products that we feel will contribute positively to our health.
Ads in Weekly e-Bulletin
Exclusive advertising on the weekly e-bulletin is available for 1 advertiser each week. This exclusive area is a full side tower banner on the prominent left side. This ad space will remain consistent week to week in order to maintain a distinction between the editorial content of the e-bulletin and paid advertising. The ads will have links to the advertiser's website for further information.
Ads on Web site
Areas of the website are available for advertising. These areas include side tower banners in varying sizes, superbanners and bottom banners in varying locations on the Pure Know How homepage and throughout the website. These ad spaces will remain consistent in order to maintain an ongoing distinction between the editorial content of Pure Know How and the paid advertising spaces. The ads will have links to the advertiser's website for further information.
Affiliate Marketing
Affiliate advertising is another form of advertising based on results for the advertiser. Rather than paying a set fee for placement of an ad image, the payment for “buying space” is based on the purchases made that originate from the link on the Pure Know How website. This type of advertiser will be identified as an “sponsor” in order to maintain an ongoing distinction between the editorial content of Pure Know How and content provided by a company that may pay Pure Know How for the paid advertising spaces. They will be placed in the defined margins – typically the side tower banners and/or buttons in varying locations on the Pure Know How homepage and throughout the Web site.
Pay per click (PPC) is another form of Affiliate marketing where the Web Site gets paid per click. Pure Know How uses Google and Blogher ads.
Web Site and e-Bulletin Advertising
View Ad Sizes available on Pure Know How e-bulletin and Web site.
Pure Partner e-mails
From time-to-time, you may receive e-mails from one of our Pure Partners. These sponsored content emails will be differentiated from the weekly Pure Know How e-bulletin through identification in the email message line and they will be distributed on a different day than Wednesday. You will receive these only if you have checked the box upon subscribing to Pure Know How, providing permission to receive other notices from Pure Know How Partners. If you would like to provide permission now to receive these occasional notices, please click here: Permission to receive Pure Partners sponsored emails.
Updating Advertising Policy
Pure Know How Inc. may update the Advertising Policy from time-to-time and will post the revision date. If you have any questions or concerns with respect to this Policy, please contact us by e-mail at knowhow@pureknowhow.com
Advertising & Sponsorship Opportunities
Are you interested in joining our list of Pure Partners communicating with Pure Know How subscribers? The Pure Partner Advertising Kit outlines the web marketing opportunities with Pure Know How - including descriptions of our subscriber base, ad spaces and rates on the e-bulletin and website. It also scopes out sponsorship opportunities. We invite you to contact us at knowhow@pureknowhow.com. We will work with you to connect your message and our subscribers for better everyday health.