PRESS RELEASE - 2007.09.24
What's REALLY in your Make-up, Shampoo and Window Cleaner?
Everyday, women use an average of 12 personal care products, exposing skin to over 164 different ingredients.
Pure Know How is the creation of two Ottawa women who are passionately dedicated to getting the word out about the nasty chemicals that are overwhelmingly found in our everyday cosmetic, personal care and household products. Many of these chemicals have toxic effects to human health and the environment.
Pure Know How is a web-based resource and e-bulletin that links research and practical tips on the toxins in everyday cosmetics, personal care and household products to the consumer. The Web site offers products reviews, blog and lists of chemicals to avoid for the health conscious consumer.
- Women are the main decision makers for products and consumer goods; being responsible for 80% of the purchases in the marketplace. Shifting their focus to what is in the products purchased is key to influence changes in their purchases and ultimately in the manufacturers products.
- Women prefer to receive health information on "the net" - 24/7 access allows them to search on their own time and connect to links for details that interest them.
Users of Pure Know How describe it "a well thought out concept, an aesthetically appealing site and provides much needed information" that is informal and fun".
Pure Know How gets everyday people talking about everyday products.
The Pure Know How weekly e-bulletin and Web site are always practical, sometimes humorous and provide a summary of convincing evidence that is changing the way "everyday women" viewing the toxic world of beauty and body care.
For additional information. go to our Contact Us page.