PRESS RELEASE - 2008.03.06
Look Out for 'Green Gimmicks' Warns Industry Experts
Ottawa, ON, March 5, 2008 - Ottawa based companies Organically Gifted and Pure Know How have joined forces to help consumers reduce the frustration of buying eco-friendly products.
Kate Voltan, President and Owner of Organically Gifted notes that "For most of us if we see 'All Natural' or 'Eco-friendly' on a product label, we trust that it really is the better choice for us and the environment. But is it really? The answer is not always. That's why Pure Know How and Organically Gifted have partnered to make your 'green' shopping easier."
She added, "While we pride ourselves on creating organic gifts that don't contain harsh chemicals, we wanted to do more to empower our customers to be able to indentify 'green' products in their day-to-day lives. Partnering with Pure Know How was a natural way to achieve that. As experts in the field, they have developed 'Look Out' cards which provide a list of ingredients to avoid when shopping for personal care products. It doesn't get any easier than that!"
Patti Murphy, Co-Founder of Pure Know How asks these questions, "Did you know that everyday, we use, on average, 12 personal care products, exposing our skin to over 168 unique ingredients? How is an average consumer expected to navigate all of those ingredients?" Pure Know How's response was to develop their Look Out Cards that fit conveniently in your purse or pocket, as a way to help consumers easily recognize harmful chemicals and buy safe products for their friends and family.
Organically Gifted now includes Look Out Cards in every gift set they sell.
"This is the ultimate way to pay it forward - not only are you sending an eco-friendly gift, you are now also helping your friends and family to go green on their own every single day." Concludes, Ms. Voltan.
For More Information Contact:
|
Organically Gifted Inc.
Kate Voltan President & Owner 613-850-2057 kvoltan@organicallygifted.ca www.organicallygifted.ca |
Pure Know How Inc. Tamey McIntosh Co-founder 613-863-0303 tamey@pureknowhow.com www.pureknowhow.com |
About Organically Gifted
Organically Gifted creates unique, toxin-free, organic gift creations for
all occasions. Each gift set is assembled using eco-friendly, creative packaging
and includes only the highest quality organic products. They've taken a
modern, environmentally friendly approach to traditional gift baskets. Kate
Voltan, President and Owner, brings her eco-inspired drive and passion to
every aspect of the business.
About Pure Know How
Pure Know How connects the facts about the toxins in our everyday cosmetic,
personal care and home products and delivers practical "do-able"
solutions. Their Web site is filled with insightful information where readers
gain know-how to make safer and less toxic choices for ourselves and that
of our families.